NEWFEST

Our team developed the branding for New York’s 36th LGBTQ+ Film Festival, NewFest. The goal was to celebrate the film culture of the queer community in an authentic and unique way. We used bold typography and took inspiration from the grid system found on clapperboards to contain and organize key information. When curating our color palette, we wanted to stray away from the traditional rainbow found on the LGBTQ+ flag. Instead, we pulled variations of each color and created triads that only produce a non-traditional rainbow when seen all together. With our new palette, we created color swirls that embody the feeling of a dreamlike euphoria. This combination of type and color highlights the individuality within the LGBTQ+ community while staying true to film culture.

Design Director: Robyn Makinson
Senior Designer: Josefina Costa
Design Interns: Jayme Underhill and Stella Tessarollo