Advertising
My entrance into the world of advertising was through collegiate ad competitions (kind of like hackathons, but better).
I competed in four competitions and won all four of them. 3 creative, 1 strategic.
My entrance into the world of advertising was through collegiate ad competitions (kind of like hackathons, but better).
I competed in four competitions and won all four of them. 3 creative, 1 strategic.
Below are the decks presented.
2022 - Duke’s Mayonnaise (1st place)
Tasked with creating a TikTok campaign for Duke’s Mayonnaise.
Our solve? Spreading the word of Duke’s through the people who know it best.
Watch the TikTok videos here.
In collaboration with Celine Herbez, Hayden Taylor and Timia Roberts.
2023 - Hilton x McLaren (1st place)
Tasked with creating a social activation for Hilton during F1’s British Grand Prix.
Our solve? Hilton as a mental health focused pit stop for when you need a break from the hustle.
In collaboration with Thomas Halsey, Ryen Harris and Kayani Jaramillo.
2023 - Virginia DMV (1st place)
Tasked with writing a creative brief focused on how the Virginia DMV can promote pedestrian safety.
Our strategy? Encourage young adults to stop treating a drunk walk home as their main character moment.
In collaboration with Arlo Beland, Samantha Hall, Ava Wotherspoon and Lauren Stanley.
2024 - Kj’s Market (1st place)
Tasked with creating a concept name, logo and launch campaign for Kj’s Market’s new doughnut program.
Our solve? Baker’s Nest.
In collaboration with Meagan Bergeron and Kaylee Reyes.
