ADVERTISING
My entrance into the world of advertising was through collegiate ad competitions (kind of like hackathons, but better).
I competed in four competitions and won all four of them. 3 creative, 1 strategic.
Below are the decks presented.
2022 - Duke’s Mayonnaise (1st place)
The Ask: Create a TikTok campaign for Duke’s Mayonnaise.
The Idea: Spread the word of Duke’s through the people who know it best.
Watch the TikTok videos here.
In collaboration with Celine Herbez, Hayden Taylor and Timia Roberts.
2023 - Hilton x McLaren (1st place)
The Ask: Create a social activation for Hilton during F1’s British Grand Prix.
The Idea: Hilton as a mental health focused pit stop for when you need a break from the hustle.
In collaboration with Thomas Halsey, Ryen Harris and Kayani Jaramillo.
2023 - Virginia DMV (1st place)
The Ask: Write a creative brief focused on how the Virginia DMV can promote pedestrian safety.
The Idea: Encourage young adults to stop treating a drunk walk home as their main character moment.
In collaboration with Arlo Beland, Samantha Hall, Ava Wotherspoon and Lauren Stanley.
2024 - Kj’s Market (1st place)
The Ask: Create a concept name, logo and launch campaign for Kj’s Market’s new doughnut program.
The Idea: Baker’s Nest.
In collaboration with Meagan Bergeron and Kaylee Reyes.
